A sign in front of a white building with a porch and stairs reads "Sage Wellness & Bodywork." The sign indicates the office is by appointment only. The building is surrounded by green grass, bushes, and trees, with a background of forest and a cloudy sky.

- Sage Case Study -

Client: Sage Wellness and Bodywork

Role: Solo Designer

Project type: Brand & Web

Branding and web design for an Evans, GA spa and wellness clinic. I handled the branding, web design, photography, and brochure design over the course of a year as the business developed. Go to the active website.

A chart outlining beauty and wellness services including facials, massage, waxing, permanent makeup, threading, lash extensions, holistic health, body treatments, spa day packages, and skincare products.

Image 1: competitor

The spa needed a brand for its first location that felt welcoming and fun while standing out from cluttered competitors with a cleaner, calmer design.

Line drawing of a butterfly with symmetrical wings, outlined in white on a black background.

Image 2: Sketch

“The Sage Approach to Wellness”

Outline drawing of an iron with steam vents.

Typography

The logo pairs Aladdin with Alegreya Sans SC. Aladdin’s flowing letterforms introduce warmth and natural movement, reflecting the organic and holistic side of the spa. Alegreya Sans Small Caps provides structure and refinement, helping position the brand as both professional and high-end.

Color Palette

The spa offers a wide range of services, from energy work such as reiki to more clinical treatments like medical massage. Because of this range, a lighter and more muted palette felt appropriate. Soft greens and neutrals communicate calm and wellness while maintaining a clean, professional tone that works for both holistic and therapeutic services.

Website Design

Early website concepts experimented with large image blocks that included overlaid text for the service buttons. While visually striking, this approach made both the imagery and the service information harder to read. The final design instead focuses on clarity and usability. Services are organized into short, easy-to-scan categories with direct links, while imagery is presented separately so clients can explore the spa’s atmosphere without competing with navigation.

A brochure for Sage Wellness & Bodywork featuring massage services, pricing, a photo of a smiling woman, and decorative plants on a white background.
A printed brochure featuring natural and herbal wellness services, with green leaves and plants decorative elements, and sections about body treatments, specialty therapies, and service enhancements.
A person holding a brochure featuring natural and wellness treatments, with a coffee mug and a plant in the background.
Logo of Sadé Wellness & Bodywork, with a stylized brown lowercase 's' and green leaves above the words 'Sadé' in large brown letters and 'WELLNESS & BODYWORK' in smaller green letters underneath.